European Gambling Market Reaches 123 4 Billion in 2024, With Online Gambling Approaching 40% Market Share
Germany’s regulated market has issued 30 sports-betting, 39 slot, and 5 poker permits as of late 2024, but the 5.3% stake tax has created challenges by limiting operators’ marketing budgets. Despite this, some companies have managed to improve their performance by using pooled liquidity across different states, which helps optimize their operations. Meanwhile, France is exploring the legalization of online casinos, which could create significant opportunities for the European online gambling market if concerns from stakeholders are resolved. Other regions, such as the Nordic countries, are focusing on strict harm-prevention measures to ensure responsible gambling.
Europe’s online gambling market is growing rapidly, driven by technological advancements and a rising gamer base. Companies like Entain and Flutter Entertainment use AI to customize odds, promotions, and risk alerts, boosting engagement and ensuring responsible gambling. Virtual reality (VR) is reshaping the market with live-casino experiences that mimic physical casinos, appealing to tech-savvy younger users.
As a result, established markets are experiencing renewed growth, while emerging regions are witnessing a surge in new entrants and innovative offerings. The Middle East & Africa (MEA) online gaming industry slowly grew in 2024 with increased internet penetration, growing adoption of smartphones, and enhanced demand for sports betting. Though harsh laws and religious constraints restrict gambling across most countries in the Middle East, online betting is on the rise in some areas via offshore sites and cryptocurrency-based betting. In Nigeria, Kenya, and South Africa in Africa, the market is recording robust growth on account of mobile-based betting, growing digital payment systems, and football betting popularity. Europe is projected to remain the world’s largest online gambling market, driven by strong consumer engagement and advanced digital infrastructure.
Cross-platform integration enables seamless player transitions between online and offline environments, fostering brand loyalty and maximizing customer lifetime value. This trend is particularly pronounced in regulated markets, where operators are leveraging their physical presence to build trust and credibility in the digital domain. Developers of online casinos help gamblers certify the authenticity of gambling activities and avoid false activities. The vast opportunities provided by cryptocurrency in gambling with reduced restrictions and regulations for cryptocurrency transactions are largely utilized by users in online gambling. The region’s growth is driven by an increased reliance on mobile devices for entertainment and an increase in internet users. Due to technological advancements in the gaming sector, high-speed networks, and accessible and affordable internet data, nations like India and China are breaking into the market.
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- A factor in the Casino Gaming market growth is the Increasing Popularity of Online and Mobile Gaming.
- Additionally, regulatory frameworks, such as the legalization of sports betting in the U.S. following the 2018 Supreme Court ruling, have further expanded opportunities for operators.
- The region’s growth is driven by an increased reliance on mobile devices for entertainment and an increase in internet users.
These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge. Stakeholders in the market such as Bet365, Kindred Group, Entain plc, Flutter Entertainment, and William Hill are changing the competitive environment by employing new strategies and investing in technology. These companies utilize intelligent systems, blockchain among other technologies to improve user experiences. They are entering into strategic collaborations with sports leagues and media companies that help them extend their operations and attract new users to stay ahead of competition.
The integration of live chat, multiplayer modes, and community events is fostering a sense of camaraderie and competition, enhancing player retention and lifetime value. These segments are also benefiting from the gamification trend, with operators introducing achievements, leaderboards, and loyalty rewards to drive engagement. The « others » category encompasses emerging game types and hybrid formats, such as skill-based games and social casino apps, which are gaining traction among younger demographics seeking novel entertainment experiences. India’s online gaming industry is growing exponentially, driven by rising internet penetration, mass adoption of smartphones, and increasing interest in real-money gaming. Mass-market platforms such as Dream11, MPL, and Betway have witnessed high user growth, especially for fantasy sports and cricket betting.
Which regions are leading the casino and gaming market growth?
As regulatory frameworks become more structured, Latin America is set for significant growth in both land-based and online Casino. The expansion of digital gambling options provides enthusiasts with greater accessibility and convenience, further fueling their engagement and spending in the market. The sustained interest and evolving preferences of this segment are pivotal in shaping the future landscape of the global Casino market.
Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner. Technological growth is one of the main trends that really changed the casino gaming market, as well as the experience of interactions with games. Based on the VR and AR technology, the game industry is pioneering a new way to bring game players into virtual casinos and enabling them to perform rather realistic actions. Current uses of artificial intelligence include, recommended games for players, chatbots for customers, and intelligent algorithms to fight fraud in the platform. The dominating players have focused on mergers over the past few years to increase their market stake and improve profit margins by inclining toward the adoption of advanced technologies.
Increasing Popularity of Online and Mobile Gaming and Integration of Advanced Technologies are some of the driving factors in the Casino Gaming market. Based on application, the global market can be categorized into Lottery Ticket Machines, Slot Machines, Gaming Servers, Electronic Roulette and Multiplayer Game Stations. Based on Type, the global market can be categorized into Land-Based Casino Gaming and Online Casino Gaming. The best French betting sites allow customers to gamble on horse racing from France and around the world. The biggest tracks, races and meetings are covered in detail, with a range of betting odds available on each.
Gambling enthusiasts prefer more immersive experiences, creating demand for high-stakes games, live dealers, and tournament-format play, hence accelerating opportunities in the casino market. Lottery loyalists enjoy quick, high-reward choices, and online lotteries expand based on convenience. Social exuberants are attracted to social gaming experiences, frequently located in multiplayer or live dealer games. Furthermore, unengaged audiences are being introduced to casinos through targeted marketing and gamified experiences, sparking curiosity and engagement with online and mobile casino platforms. The land-based casino gaming remained as the largest segment in the global Casino market in 2024 by holding 70.1% market share. According to the Gambling Commission’s Industry Statistics, the non-remote betting sector, which includes land-based Casino, reported a Gross Gambling Yield (GGY) of £2.5 billion, a 15.4% increase from the previous period.
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The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels. Emerging startups, supported by venture capital funding, are disrupting traditional business models. For instance, brands like LeoVegas are pioneering mobile-first platforms, challenging incumbents in the convenience segment. As per the European Commission, this competitive landscape drives innovation and ensures affordability for end-users.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum. Asia Pacific is the fastest-growing region, with significant contributions from Macau, Singapore, India, and the Philippines.
In addition, some countries enacted more stringent laws and banned advertising of online gambling in some way in the course of the period. Reduction in disposable income levels and heightened responsible gaming issues impacted player activity causing a reduction in large-stake risk taking. However, the pandemic has shown that expanded regulatory measures and proper approach to responsible gambling should be implemented in the industry.
The UK Gambling Commission as well as other markets such as Germany and Italy provide a secure and regulated market for placing bets. Young audiences are engaged in facilitating European sports content with new technologies that incorporate features, such as live dealers or betting on esports. The global online gambling market was estimated at USD 78.66 billion in 2024 and is expected to reach USD 87.69 billion in 2025. The Casino market faces significant regulatory challenges due to governments imposing strict licensing requirements, taxation policies, and anti-money laundering (AML) compliance measures.
Furthermore, desktops are better suited for players who participate in complicated games such as live dealer casinos, poker, or high-stakes slots, which require more processing power and screen area. Combining virtual reality (VR) and augmented reality (AR) technologies creates immersive and engaging gaming experiences that attract a larger audience. Furthermore, the use of blockchain technology and cryptocurrencies has added new degrees of security and transparency to transactions and increasing customer trust in online gaming platforms. The steady growth in online gambling revenue is reflected in its increasing market share, accounting for 39% of Europe’s total gambling revenue in 2024, up from 37% in 2023. Despite land-based gambling revenue increasing in absolute terms, its market share decreased from 63% to 61%, reflecting evolving consumer preferences.
For instance, in March 2024, Betsson AB diversified its worldwide presence with a majority stake in a sportsbook business in Europe, consolidating its B2B business. Integrating 5G tech and growing consumer adoption of AI-based gaming experiences are primary drivers for growth. In February 2024, Entain Plc subsidiary BetMGM extended its deal with NBC Sports to include exclusive integrations for the 2024 NFL season to enrich user experience on digital platforms.
You should click any link on this page to your chosen site then create an account to release your welcome bet365 schweiz bonus free bet. This is disruption on steroids, and as federal watchdogs forgo their duties, a lot more people will get hurt in the process as executives cash it in. The segment expansion is attributed to growing advancements in internet infrastructure and the popularity of smartphones.
This interactive feature appeals to a larger audience, particularly younger gamers who like immersive and dynamic gaming experiences. Online gambling accounted for 39% of Europe’s total gambling revenue in 2024, up from 37% in 2023, with steady growth projected for 2025, according to a new report published by EGBA in partnership with H2 Gambling Capital. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Overall, these growth opportunities are expected to fuel the expansion of the Europe Online Gambling and Betting Market in the coming years. This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. The major regions in the market are North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.